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December 2018

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The battle between Instagram and Snapchat comes down to a simple question: Are you a Snapchatter or an Instagrammer?I’ve used both, but I’m more likely to carefully apply Instagram’s tilt-shift feature than to dress myself up in one of Snapchat’s cartoon filters. (I’m all about the artful blur.) Why? Probably because I used Instagram first, and more of my social network was already on Instagram by the time Snapchat showed up.Preferences aside, I recognize that the networks have become similar. When Snapchat introduces a new feature—think Snapchat Stories, which became immediately popular with brands because they could function as short-form, full-screen video advertising—Instagram